We are the oldest company in our industry and the secret to our stability and consistent growth is our unwavering commitment to preserve our legacy and ethics while consistently evolving ourselves to stay relevant with changing times. We cater to several segments and our biggest asset has always been the years of trust that our consumers repose in us.
Peeking into the cosmos of Bajaj Electricals, one can witness the genesis of a monumental and evolutionary journey on which, we have embarked as an organisation that works for today and tomorrow. And as we build the future driven by innovation, we remain committed to preserving our legacy and values that continue to inspire us.
About Bajaj Electricals
An integral part of the Bajaj Group, Bajaj Electricals is amongst the most trusted and respected companies in India with a legacy spanning across eight decades.
Bajaj Electricals is one of the leading Consumer Products and EPC companies in India. With a business portfolio that spans across myriad verticals – right from Consumer Products (Appliances, Fans, Lighting) to EPC (Illumination, Power Transmission and Power Distribution), we also have a strong presence in premium home appliance and cookware segments, with brands like Morphy Richards and Nirlep.
Vision
Enhancing quality of life and bringing happiness with sustainability.
We have an expansive network of 20 branch offices, 478 distributors and more than 200000 retail outlets fortifying our dominant presence in consumer product segment. Our employee strength of over 3000 people and a dedicated consumer care team spread across more than 500 consumer care centres in India showcases the Company’s ethos of putting customer first and thereby strengthening brand loyalty quotient.
Our EPC segment gained momentum with a strong order book and expanding presence across international countries with offices in Africa, the Middle East and China.
Values :
Integrity
Having complete integrity alignment in what we feel, what we speak and what we do, thereby demonstrating honesty and having strong moral principles.
Team Work
Believing in ‘One for all and all for One’ thereby working together to exceed our expectations in achieving organisational objectives.
Empowerment
Creating conditions and enabling people to take responsibility for enhanced contribution towards personal and organisational objectives.
Customer Delight
Proactively anticipating internal and external customer needs and relentlessly working towards exceeding their expectations.
Innovation
To continuously explore, develop, create and implement new technology, processes, ideas and products.
Trust
Having firm belief in the reliability, truth and ability of all associates and company processes.
