As an integral part of Bajaj Group, at Bajaj Electricals we leverage our expertise, knowledge, research & manufacturing capabilities to meet the evolving needs of our consumers and customers. Our widespread distribution network, along with our innovative and best-in-class product portfolio delivers superior performance, consistently.
We have been making steady progress to align our activities with our vision of ‘Enhancing quality of life and bringing happiness with sustainability’ by being responsive and agile to a changing business environment. At Bajaj Electricals, we are constantly adopting and implementing new-age technologies to serve our customers better by focussing on advanced, feature-rich products. Our products continue to be easily accessible and affordable, reaching out to a maximum number of consumers.
Our values underpin our business philosophy, with a commitment to conduct business responsibly and fulfil the objective of sustainable growth through:
With an aim to be a modern and contemporary consumer durable brand, Bajaj Electricals offers a range of unique and innovative products within its Kitchen Appliances, Domestic Appliances, Fans and Lighting categories. We also cater to the premium home appliance and cookware segment through our acquired brands, Morphy Richards and Nirlep Appliances.
Our EPC portfolio encompasses the power transmission, distribution and illumination verticals. With years of experience and proven expertise in project execution, we have established a firm footing as a market leader in the EPC segment.