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Bajaj Electricals takes immense pride in celebrating an eight-decade-long journey of togetherness. Of providing products and solutions that make your everyday living better and simpler. Of illuminating India and Indian homes. Of earning your trust and your confidence. Eight decades of being a part of every Indian home and every life. This is our most precious asset and a legacy that we are proud of.

As India moves forward, our needs too continue to evolve. And we all continue to change and adapt. And yet, with this transition, comes the responsibility to retain and nurture our anchors and our unique values. And that which is most familiar and dear to us. Bajaj Electricals has been and will continue to be an integral part of this journey with you, even as India enters a new chapter of life. We will build the future with you. Because our relationship with you is timeless.







We continue to move on the path towards a new tomorrow with our ideology of “Building the Future, Preserving Legacy”. We have our eyes firmly on the future and will continue to drive innovations and leverage technology to craft new products and solutions that will deliver greater convenience, comfort and well-being to you. And yet, we will continue to cherish our values from yesterday – care and concern for you and for the wider community, built on a platform of trust. We welcome you to this new life, which is a beautiful blend of new-age technology and our old-age values. A new life of fresh confidence and happiness. A new life that leads us on to a better tomorrow. Welcome to our new brand vision –

New Life”.