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Encouraging Sustainable Responses, Today and Tomorrow

Our vision of ‘Enhancing quality of life and bringing happiness with sustainability’ leads us to our future sustainability endeavours with a focus on creating demonstrable, scalable and inclusive programs.

At Bajaj Electricals, we realise our responsibility towards people and the society at large. Our conscious and responsible efforts are directed to make a difference to the communities within our areas of operation. We strive to bring a change through our concerted efforts, by anchoring participatory volunteering activities around our CSR programs. Employees of BEL are also a part of these activities, thus they are empowered to remain connected with our sustainable journey.

Our CSR program revolves around five focus areas:


We are conscious of our role in conserving the environment – to lay the foundation for a sustainable tomorrow. Therefore, we strive to protect resources and reduce environmental pollution, plant trees and educate and involve diverse stakeholders to be a part of the journey.

Our emphasis has always remained on creating a Green and Clean India. This year, we focused on the urban forestation drive to increase greenery in busy towns and cities. To ensure ruition of these plans, we have also collaborated with NGOs across India to plant trees in local ardens, parks, schools and other public areas.

With our constant prioritisation of ecological sustainability, we have stepped up efforts to improve waste management procedures. We are installing biogas plants, organising awareness session on waste management and segregation and promoting natural waste composting methods in homes.


Trees planted in FY 2020-21


Art can lift spirits and motivate individuals. It can bring positive changes in our ttitude, influence our mood and trigger positive emotions. Thus it becomes necessary to encourage art and culture in the country. We endeavour to support emerging artists in India, including those that are trained as well as self- taught and want to pursue a career in the field of art.


Artists benefitted across more than 200 cities in FY 2020-21


Education is one of the primary necessities of life and plays an integral role in improving lives. We believe that learning is a lifelong process and therefore, we aspire to make education easily accessible for the underprivileged.

To provide education from an early age, we have focused on strengthening the school infrastructure through refurbishment of existing infrastructure and/or addition of new facilities through our Shiksha Vikas program in government aided schools and ashramshalas. We have also improved sanitation facilities in schools and created smart classrooms to assist students. We are also establishing model schools that are equipped to create a conducive learning and teaching environment.


School students supported till date through Shiksha Vikas – Bridge the Gap program


We believe in promoting positive lifestyle choices to lay the foundation for safe and healthy lives. To create awareness about the ill-effects of tobacco consumption, we continue to undertake awareness sessions and tobacco cessation programs that help people choose a healthier way of life. With the use of audio-visual content, we try to demonstrate how tobacco consumption can be extremely unhealthy. We also conducted anti-tobacco programs with various stakeholders (schools, colleges, factories, communities, etc.) to create awareness and organise tobacco cessation programs.


Since the outbreak of the COVID-19 pandemic, we have collaborated and supported various NGOs and hospitals/healthcare centres in their fight against COVID-19. We have made best possible efforts to support communities as well as the healthcare ecosystem. We have focused on the following areas with the help of our NGO partners and hospitals.

1) Upgradation of Health Infrastructure and facilities

2) Safety of Healthcare Workers

3) Essential support for the marginalised and low income households

Bajaj Electricals Foundation, in response to the COVID -19 pandemic, has worked with various stakeholders to upgrade infrastructure and set up isolation beds/centres and provide essential equipment to Government and Private hospitals/health centres such as Lata Mangeshkar Medical Foundation in Pune, KEM hospital in Mumbai, K.J. Somaiya Hospital & Research Centre in Mumbai, Rural District Hospital, Chakan, Navghar Urban Primary Health Centre (UPHC) in Vasai, and the Integrated Child Development Services Scheme in Panvel and COVID Care Centre in Ranjangaon. Personal Protective Equipment was also distributed in Nair Dental Hospital.

Besides, migrant and daily wage labourers along with other marginalised sections of society residing near the Bajaj Electricals Ltd. Central Warehouses in Banur, Punjab and Bangalore were offered food grains, essential items and daily meals by our employees. Similar efforts were carried out in Mumbai with the help of various NGO partners such as Rotary Club of Bombay, Seva Sahayog Foundation, Anum Foundation and United Way Mumbai.