At Bajaj Electricals, the tireless efforts of our R&D team empower us to sustain our performance in a dynamic market. Keeping product innovation at the core, we are adapting to new-age processes, adopting advanced technologies and sharpening our skillset to render functionally superior products. It not only enables us to retain a competitive edge but, also opens up new opportunities for sustainable progress.
To further strengthen our R&D capabilities, we rely on our Product Research Centre (PRC), Centre of Excellence and Design Quality departments within the R&D division. It not only allows us to diversify our portfolio further, but also provides an opportunity to add efficiency to our operations. Besides, the adoption of advanced technologies, deployment of physics based engineering and reliability simulations and Programme Lifecycle Management (PLM) for all our R&D projects help us to introduce best-in class products to the market on time.
At Bajaj Electricals, we conduct extensive research to identify market trends, gaps, and opportunities before launching the products. The R&D team also carries out market visits to identify consumer preferences for various products and regularly benchmarks products against industry peers to stay up-to-date with latest trends.
In the fiscal year 2022-23, we have introduced 678 new products consisting of 165 in Consumer Products and in 513 Lighting Solutions divisions.
With the 'BUILT FOR LIFE' brand positioning in mind, our R&D team continues to upgrade and innovate products in terms of design, features, quality and price point. Our constant focus on testing and analysing products at every stage of the product lifecycle enables us to incorporate changes effectively. It also enables us to maintain a steady product pipeline of new and innovative products.
The following products were recently introduced to fulfil the assurance of 'BUILT FOR LIFE' across various categories:
These products address consumer concerns and help to create a distinguished portfolio. To assure the highest standards of quality, our products are tested and approved by NABL/ DSIR accredited labs, export certified labs such as Bureau Veritas, TUV Rheinland, and BIS recognised labs.
Our efforts to ensure sustainability is demonstrated through our emphasis on the production of energy-efficient products. To meet the stringent regulations for energy star labelling, our R&D team continues to offer innovative ideas for developing products that minimise energy consumption.
BEE Star Rated
We have developed efficient motors with compact design blades to reduce the use of electricity.
BEE Star Rated
It has efficient heating elements with a dual safety system (Thermostat and Thermal Cutout) to conserve energy.
The optimised design of the main PCB, heating elements and sensors of the induction cooktop helps to reduce energy consumption. Similarly, the microwave’s heating element, Magnetron and fans ensure energy efficiency.
We have developed 5 star rated LED bulbs that are BIS registered.
Bajaj developed LED luminaire in the Indoor and Outdoor categories, ensuring highest energy efficiency in the market.
At Bajaj Electricals, we have established a culture of innovation and with the vision of enhancing the quality of life and ensuring sustainability, we collaborate with partners to develop new concepts that make way for consumer delight.
Total number of innovative ideas received
Innovative ideas under evaluation
Innovative ideas adopted
We have bagged a number of prestigious awards during FY 2023, for designing innovative products and solutions.
Golden Peacock Innovative Product Award
WorldStar Packaging g Award for stadium light packaging design
Good Design Award for Morphy Richards Kube storage water heater
Indiastar Packaging Award for innovative packaging of stadium light and Juvel Mixer Grinder
Product of the Year Award for Morphy Richards Digichef Microwave and Morphy Richards Kube storage water heaters
Embracing technological advancements, we are developing various intelligent solutions that will substantially boost our productivity and ensure resource efficiency.
During the pandemic, we began developing smart office solutions. Our aim was to build comfortable and safe workspaces. To achieve this, we introduced our Workplace Management System, which is a fusion of smart devices and software platforms that optimises the use of workplace resources and effectively manages infrastructure and facility assets.
Key performance indicators give the prominent result to increase the performance from lower to higher management.
Smart factory initiative driving:
a. Horizontal integration
b. Vertical integration Int
The Company’s operations are increasingly dependent on IT systems and the management of data / information. There is continuous increase threat of cyber-attack threat of unauthorised access and misuse of sensitive information or disruption to operations. Any such an attack could inhibit our business operations in a number of ways, including disruption to sales, production and cash flows, ultimately impacting our results. Also with increase in our digital interactions with customers, suppliers, and consumers, business need for secure and reliable IT infrastructure and careful management of the information that is in our possession to ensure data privacy.
Accelerated pace of digitisation of our operations also gives rise to the need to proactively detect and mitigate risks arising from technological advancements such as deployment of Al, Robotics Process Automation, Machine Learning.
To reduce the impact of external cyber-attacks impacting our business, we have deployed firewalls and threat monitoring systems in place, complete with immediate response capabilities to mitigate identified threats. We also maintain a robust system for the control and reporting of access to our critical IT systems. This is supported by an annual programme of testing of access controls. We have implemented policies covering the protection of both business and personal information, as well as the use of IT systems and applications by our employees. We also have a set of IT security standards and closely monitor their operation to protect our systems and information. We are moving all systems and data to cloud by next year. Robust and scalable system architecture with multi-level redundancy, is built on the cloud that allows real time data replication capability. This ensures system resilience including minimum downtime of the systems and minimum to zero data loss in case of any disaster. We have standardised ways of hosting information on our public websites and have systems in place to monitor compliance with appropriate privacy laws and regulations, and with our own policies. We are increasingly putting in place review and monitoring frameworks for new age automations to assess inherent open risks and mitigate the same.
With over half of India's population using the internet, the nation leads in global mobile data consumption. We have embarked on a digital transformation journey to strengthen our digital backbone with Nysa 2.0. The focus on becoming intelligent enterprise will enable us to create a tech powered and human-centric solutions.
We recognise the necessity of upgrading our digital capabilities by successfully implementing multiple SAP solutions meeting complex needs of business and emerging needs – from sourcing to manufacturing; from innovation to marketing to reaching our consumers through omni-channels.
Our objective is to employ bestin-class technologies such as AI, ML, Robotic Process Automation, security systems and advanced analytics, to develop a tech powered and data-driven digital enterprise.
We have designed a new business model ‘BEL CitiSol’ which is an embodiment of our shift from traditional box-selling to a holistic solution-oriented approach. BEL CitiSol is a platform for the lighting industry, designed to offer a connected and IoT-based experience to our B2B customers. Serving key stakeholders such as Smart City initiatives, Urban Local Bodies (ULBs) and government projects, Commercial Building, MFG Industries we are enabling the transformation of public infrastructure through digital innovation.
Holistic Solution Provider
Offers comprehensive smart solutions for city lighting using IoT technology.
Contributor to Smart Cities
Actively driving the development of smart cities by enabling digital transformation on a national scale.
Provides best-in class technologies, delivering up to 80% energy efficiency.
Strong secure PKi stack
Promises up to a 50% improvement in operational efficiency, allowing our customers to optimise their operations.
BEL CIoT is a Consumer IoT Platform developed to enhance the customer experience. This platform enables customers to control and monitor Bajaj Consumer Products, providing a user-friendly, digital interface for managing these products. In addition to controlling and monitoring capabilities, the platform connects consumers with product services for ease of access and maintenance.
IT team members
Control and Monitoring
Users can effectively manage their products, and receive real time updates about devices.
Connection to Product Services
The platform bridges the gap between customers and product services, ensuring easy access to support and maintenance.
Purchase of New Products
Users can effectively manage their products, and receive real time updates about devices.
based consumer products.
With constant evolution of technology, we aspire to reimagine product usage with the implementation of emerging technologies such as Artificial Intelligence (AI), Internet of Things (IoT), robotics etc. We are deploying technology to develop smarter products and solutions across our business verticals.
Alongside, we have implemented SAP across our facilities to ensure better tracking of cost and inventory. This has reduced maintenance issues, improved energy utilisation and productivity.
In the B2B division, we undertook a smart indoor lighting automation project to facilitate an energy-efficient and cost-effective way to light up commercial and industrial spaces. The initiatives taken in FY 2023 include the following:
We have adopted Windhill, a new platform for product life cycle management. Its PLM software offers a comprehensive solution for managing product lifecycles, from design to end-of-life processes. The programme is intended to help optimise operations, reduce costs, and improve product quality and compliance standards.
We have started implementing Narrowband Internet of Things (NBIoT), a communication technology used in outdoor lighting solutions. It is a wireless communication technique that allows long-distance communication among devices powered by Internet of Things (IoT) technology. It is a low-power widearea network (LPWAN) technology that runs on the wireless spectrum's restricted bandwidth. It provides various advantages, including lower power consumption, increased coverage, and improved indoor penetration, making it ideal for a variety of IoT applications in smart cities, smart homes, and industries.
At Bajaj Electricals, we have adopted the smart pole technology to integrate advanced features in street poles, with the addition of sensors, cameras, and communication devices, to make them suitable for a variety of services and applications. This technology enables cost saving, generates more revenue and helps in better infrastructure management.
We are using BLE mesh technology for consumer products used in smart homes, lighting systems, and wearables. With this technology, each connected device within the network can communicate with each other, allowing more efficient and reliable communication. It also aids in lowering power consumption, enhancing scalability and flexibility of devices.
We have leveraged digital media for branding and advertising, focusing on social media platforms such as Facebook, Instagram and YouTube. This strategy is backed by advanced analytics, collective company experience and continuous market research. We repositioned ourselves as BUILT FOR LIFE, resonating with the millennial/Gen Z consumer and highlighting durability and endurance as the brand promise.
Collaborating with a renowned agency for strategic communication planning and implementation
Utilising influencer marketing and working with popular influencers like Chef Kunal Kapur, Chef Vismai, Sukhmani Gambhir and Pearle Mane.
Conducting a repositioning campaign post the Diwali season, 69 million people reached through the Digital campaign
Running a successful social media contest for Nirlep during Diwali, garnering over 450 entries
Conducting targeted social media campaigns for receptive cohorts and international brand enthusiasts
Using in-store branding and merchandising to boost brand recall
Incorporating performance marketing and strengthening e-commerce presence for better conversions in overseas markets
Collaborating with third-party agencies and conducting primary and secondary research to stay abreast of market trends