Our Businesses

A Convenient, Innovative and Customer-Centric Portfolio

Consumer products

Bajaj Electricals takes great pride in its consumer-centric approach, attuned to the ever-evolving tastes and preferences of our customers. The Company prioritises research and development to bridge the gap between consumer needs and innovative product solutions. The brands are known for their durability, convenience, and aesthetic appeal, offering products that seamlessly integrate into modern lifestyles. The Company is committed to delivering energy-efficient and intelligent solutions that enhance the overall convenience and quality of life of our valued customers.

BAJAJ offers a diverse range of durable and contemporary appliances to meet the evolving needs of consumers. Through a deep understanding of consumer preferences, meaningful innovation and adherence to stringent quality standards , the brand continues to be trusted by millions of Indian consumers.

BUILT FOR LIFE. This transformative campaign is driven by deep consumer insights, relentless innovation, and strong research and development capabilities. BAJAJ has revamped its product portfolio to align with the indomitable spirit of Indian consumers who embody endurance, perseverance, and a determination to keep performing.

Nirlep, a renowned brand in the world of non-stick cookware, stands out for its deep understanding of diverse cooking practices across India. As a market leader in its category, Nirlep continues to redefine culinary experiences. With a relentless focus on modern lifestyles, the brand has pioneered advanced non-stick coatings and specialised heat-resistant cookware, delivering convenience and superior quality to our discerning customers.

As modern Indian consumers aim to create a joyful environment at home, they seek products that align with evolving lifestyles. Morphy Richards understands this shift and offers intuitive and technologically advanced solutions that seamlessly integrate with the consumer's unique preferences. With a rich British heritage, the brand excels in product design and aesthetics, igniting happiness through visually appealing offerings. At the same time, Morphy Richards' commitment to engineering excellence ensures superior functionality, enhancing the overall consumer experience. From stylish kitchen appliances to cutting-edge home essentials, Morphy Richards caters to the diverse needs of individuals, empowering them to curate spaces that reflect their true selves.

Lighting solutions

With a strong emphasis on aesthetic design and advanced features, our lighting solutions offer an extensive range of products to meet diverse needs. From consumer lighting options to professional solutions, we cater to residential, commercial, and industrial applications.

Our energy-efficient lights are specifically designed to provide sustainable and cost-effective alternatives to conventional lighting. By incorporating the latest technology and innovative design elements, we ensure that our lighting solutions not only enhance the visual appeal of any space but also deliver optimal performance and longevity.

Consumer lighting

We have a diverse range of consumer lighting products which offers smart lighting solutions for the evolving needs consumers and complements modern home décors.

Professional lighting

Built with cutting-edge technologies, our offerings are designed to provide unparalleled quality, durability, and reliability. Whether it is for commercial spaces, industrial facilities, or outdoor spaces, our advanced lighting solutions ensure optimal illumination and create a sense of security. With a focus on delivering superior performance and energy efficiency, our professional lighting solutions are trusted by businesses and industries across diverse sectors.



Engineering, Procurement and Construction (EPC)

As a prominent player in the power and transmission sector, Bajaj Electricals holds a position of pride and responsibility. Our expertise and commitment is evident in our robust execution of Engineering, Procurement, and Construction (EPC) projects, including the installation of critical infrastructure such as monopoles and transmission lines. With an unwavering focus on ensuring seamless and secure transmission of power, we play a crucial role in driving economic growth, uplifting communities, and improving the quality of life. Our dedicated teams work tirelessly to deliver excellence, and contribute to the nation's progress and prosperity.